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BECOME THE SOFTWARE PRODUCT MANAGEMENT EXPERT YOU DESERVE TO BE

 
 
Practice the ONLY 5 HABITS you need to monetize your SaaS.
BUY THE BOOK ON AMAZON →

PRODUCTIZATION FRAMEWORKS FOR SERIOUS INNOVATORS

Whether you’re into shopping for books or creating your own to sell, the Blurb Bookstore has thousands of titles to choose from and an easy path to selling your work.

CREATE COMPELLING OFFERS

Just like a coffee menu, master the art of designing offers that captivate and convert with our focused guidance. 

Learn the secrets to constructing irresistible value propositions, pricing models, and feature sets that align perfectly with your customer.

Buy the book
REACH MORE LEADS

Expand your horizons. Amplify your market presence with our 'Reach More Leads' strategies.

Dedicated to teaching you innovative and effective techniques to expand your lead-generation process while informing you on what works TODAY.

Buy the book
ENGAGE MORE FANS

Turn users into loyal fans with our 'Engage More Fans' blueprint. 

Here, you’ll explore dynamic strategies to build a community around your product, increase engagement, & foster brand loyalty from the top to the bottom of the funnel.

Buy the book

Is This You?...

  • You're tired of feeling lost in your current marketing role
  • You want to work with exciting tech companies making a difference
  • You're eager to learn strategies that deliver results, not just fluff
  • You're ready to leave behind generic marketing tactics.
  • You want to learn methods that work for software companies.
  • You're excited by the fast-paced world of tech.
  • You understand SaaS companies have unique needs.
  • You're driven by results, not just buzzwords.
  • You want to master strategies that attract clients and grow businesses.

You're RIGHT.

SaaS companies are different.

 
WHY LEARNING SAAS MARKETING MATTERS

 

They need specialized marketing. Our proven methods will help you:

  • Attract the right clients: Stop wasting time on leads that aren't a good fit.
  • Convert leads into sales: Guide opportunities smoothly through the buyer's journey.
  • Grow customer loyalty: Turn buyers into enthusiastic brand advocates.
HERE'S THE TRUTH

Your Path to SaaS Success Awaits

Are you ready to break into the booming SaaS market? Our SaaS Marketing Mastery Course is your golden ticket. With hands-on guidance, you'll learn to market software that changes lives and scales businesses.

Proven Roadmap

Clear, step-by-step guidance to succeed.

EXCLUSIVE COMMUNITY

Connect with fellow learners and get support.

LIVE Q&A SESSIONS

Get your questions answered and learn from experts.

FLEXIBLE LEARNING

Study SaaS Marketing at your own pace, from anywhere.

INTRODUCING...

The SaaS Sales Strategist

The Product-Market Fit Roadmap To Dominance in the Tech Marketplace

This book transforms how you approach going to market with any software.

 

You'll learn how to: 

  • Master SaaS-specific strategies: Understand the unique needs of SaaS companies.
  • Build strong campaigns: Apply your learning through hands-on projects.
  • Get results that impress: Acquire skills desired by high-paying SaaS employers.

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I'M READY TO BUY THE BOOK →
HERE'S WHAT'LL YOU'LL LEARN

The Roadmap to achieve your goal

CHAPTER 1

The SaaS and Tech Start-Up Mindset

Deep dive into SaaS business models and customer needs.

  • Develop an eagle eye for spotting opportunities and threats in the SaaS landscape.

  • Understand the evolving future of product-market fit and its impact on your SaaS strategy.

  • Master the transition from traditional service catalogs to cutting-edge cloud solutions.

  • Apply the PRIME framework to achieve and maintain product-market fit.

  • Create a strategic flight plan for your SaaS success, ensuring clear direction and milestones.

  • Delve into the psychology of habit formation to boost user engagement and retention.

  • Utilize key metrics and 'constellations' to guide your SaaS business decisions.

  • Track the ten most important SaaS sales metrics to optimize performance and drive growth.

  • Transform into a SaaS strategist over-achiever with advanced strategies and mindsets.

  • Equip yourself with essential analytics tools for a successful SaaS journey.

  • Convert metrics into a competitive edge within 30 days using proven techniques.

  • Follow a 30-day playbook to revolutionize your SaaS sales strategy and achieve rapid growth.

CHAPTER 2 and 3

Transforming Ideas into Innovative SaaS Solutions

Turn your innovative ideas into profitable SaaS solutions with productization and data-driven strategies.

  • Transform your ideas into innovative solutions that drive success.

  • Discover productization as your secret weapon to turn ideas into profits.

  • Learn how to productize your idea to achieve product-market fit.

  • Self-assess your SaaS product-market fit readiness and improve your score.

  • Utilize customer assessments as the best engagement mechanism.

  • Right-size your SaaS pricing strategy to align with your solution’s value.

  • Implement upselling strategies to benefit both your business and customers.

  • Explore cross-selling strategies to enhance customer value and revenue.

  • Unlock the power of data sharing for SaaS growth and innovation.

  • Stay ahead with data stewardship trends and AWS Data Exchange Data Grants.

  • Mitigate and neutralize bias while fine-tuning models with GPT.

  • Boost your productization efforts with tech tools that drive results.

  • Harness AI for innovative service design and savvy business models.

  • Gain inspiration from real-world service productization case studies, including my experience with Dell Professional Services.

AND MUCH MUCH MORE, MAKING YOUR GOALS POSSIBLE!

Your path to reaching your goal...

 

1. JOIN THE SAAS B/SCHOOL

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2. DIVE IN AND TAKE ACTION

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3. ACHIEVE YOUR GOAL

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I'M READY! LET'S DO THIS →
MEET YOUR AUTHOR & COACH

 

Hi, I'm Ron

I've helped countless SaaS businesses and professionals skyrocket their success with marketing. My passion is empowering others like you.

LinkedIn

 
MY STORY

Ron Davis's unique strengths position him as an authority on SaaS marketing instruction:

  • Proven AWS Marketplace Expert: Deep insights into cloud-based software delivery, a cornerstone of SaaS.
  • Published Author on Tech Strategy: His work, "The Habit of Winning," provides students with an actionable framework (PRIME) proven to drive success in tech/consulting sectors.
  • SaaS Strategy Acumen: His product management and strategy design experience speak to his grasp of comprehensive go-to-market practices.
  • Measurable Outcomes: A track record of expanded portfolios, cost savings, and increased efficiencies shows that his methods translate to results.
  • Experience Across the Spectrum: He delivers adaptable guidance having worked with global enterprises (Bank of America, Wells Fargo) as well as independent consultancies. 

Additional Benefits of Emphasizing Authorship:

  • Industry Thought Leader: Engaging speaker at AWS re:Invent, ITSMF conferences, and a mentor for technical teams.
  • Combat Veteran Background: Instills the values of leadership, teamwork, and adaptability into his approach.
BUT IT WASN'T AWAYS THIS WAY...

Success Points Based on Your Strengths:

  • Lead Generation Mastery: "Optimized lead generation strategies for (X) SaaS companies, resulting in a (Y)% increase in qualified leads and a (Z)% shorter sales cycle."
  • Bottom-Line Growth Focus: "Increased MRR by an average of (X)% across a portfolio of SaaS partners through strategic pricing adjustments and offer optimization."
  • Data-Driven Market Insights: "Identified emerging growth trends and high-potential niches within the SaaS marketplace, enabling partners to capitalize on new opportunities."
  • Automated Pricing Guidance: "Consulted on developing an automated pricing approval workflow, streamlining the sales process and improving conversion rates."

Are you ready to achieve amazing results?

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ENROLL IN SAAS B/SCHOOL INSTEAD →
DO YOU HAVE QUESTIONS...

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