You're listed.
You're not chosen.
I'm Ron Davis. Eight years inside AWS Marketplace and founder of an AI-powered GTM platform — I help software, data and AI companies get chosen from inside the marketplace — by the buyer, and by the machine that now reads your page before the buyer does.
Get read by the machine. Get bought by the buyer. Get chosen from inside.
Go-to-market for offerings too technical for a generic playbook — software, data, AI, and the services sold around them. Done with you, not to you.
Marketplace GTM strategy
Positioning, pricing story, and a costed route from your offering to repeatable pipeline — for the human buyer, and for the assistant that reads your page before they do.
Listing & demand generation
Your page and your listing written so a machine can check them and a human can find them — plus the content and campaigns that actually generate demand after launch.
Co-sell orchestration
ACE registration, partner matching by ICP and product fit, and joint motions that unlock AWS field engagement and committed-spend deals.
Agent-ready commerce
A unit, a price as a rule, terms before the deal, and a way to transact while you sleep — for software, data-as-a-product and services — so you're buyable, not just findable, when the buyer is an agent.
Three ways in — and three free ones.
Audit, sprint, or a fractional lead. Start where you are; the domain expertise is the throughline.
The Second Buyer Audit
Your listing and product page read the way a buyer — and the buyer's AI — read them. Five surfaces scored, the fixes ranked, delivered in a week. Not a number: the first fix.
See the audit 02 / Sprint Flagship $12,500Listed to Chosen — 8-Week Sprint
Eight weeks, done with you: positioning, the listing rewrite, pricing story, co-sell motion. Founding rate for the first three sprints in exchange for a named case study — details on the page.
See the sprint 03 / Retainer $7,500/moFractional Marketplace Lead
Your marketplace go-to-market, run weekly by someone who ran it from inside AWS. Three-month minimum.
See how it runs 04 / Newsletter FreeOne teardown a week
One marketplace GTM teardown every week — free, practical, and pulled straight from eight years inside AWS Marketplace.
Read the latest 05 / Download FreeGTM Skill Pack
Launch checklists, listing canvases, and an AI skill pack you can drop into your own model of choice — distilled from the thousands of AWS Marketplace listings I've reviewed firsthand.
Get the pack free 06 / Community FreeThe Foundry
A free space to connect, share insights, and learn the GTM playbook — the front door to the frameworks, templates, and breakdowns that power everything else.
Join freeOne marketplace GTM teardown. Every week.
Real examples from AWS Marketplace ISV, SaaS, and data/AI partners — broken down into moves you can copy. Free, no fluff, unsubscribe anytime.
Subscribe — it’s freeRon understands the part of AWS Marketplace nobody else does — what happens after you're listed. We went from a quiet listing to a real co-sell pipeline in a quarter.
Let's market the hard part.
Book a 30-minute strategy call and we'll map the fastest path from listed to chosen — on your site, on your listing, and in the answer a buyer's assistant gives.
