Listed to chosen.
I'm Ron Davis. Eight years inside AWS Marketplace, founder of an AI-powered GTM platform. I help software, data and AI companies — and any business a machine reads first — get read correctly, get bought, and get chosen from inside the room where the decision happens.
Get read by the machine. Get bought by the buyer. Get chosen from inside.
Go-to-market for offerings too technical for a generic playbook — software, data, AI, and the services sold around them. Done with you, not to you.
Marketplace GTM strategy
Positioning, pricing story, and a costed route from your offering to repeatable pipeline — for the human buyer, and for the assistant that reads your page before they do.
Listing & demand generation
Your page and your listing written so a machine can check them and a human can find them — plus the content and campaigns that actually generate demand after launch.
Co-sell orchestration
ACE registration, partner matching by ICP and product fit, and joint motions that unlock AWS field engagement and committed-spend deals.
Agent-ready commerce
A unit, a price as a rule, terms before the deal, and a way to transact while you sleep — for software, data-as-a-product and services — so you're buyable, not just findable, when the buyer is an agent.
Three ways in — and three free ones.
Audit, sprint, or a fractional lead. Start where you are; the domain expertise is the throughline.
The Second Buyer Audit
Your page or your listing, read the way a buyer — and the buyer's AI — read them. Six findings, the fixes ranked, in 10 business days. Not a number: the first fix.
See the audit 02 / Sprint Flagship $12,500Listed to Chosen — 8-Week Sprint
Eight weeks, done with you: positioning, the listing rewrite, pricing story, co-sell motion. Founding rate for the first three sprints in exchange for a named case study — details on the page.
See the sprint 03 / Retainer $7,500/moFractional Marketplace Lead
Your marketplace go-to-market, run weekly by someone who ran it from inside AWS. Three-month minimum.
See how it runs 04 / Newsletter FreeOne teardown a week
One marketplace GTM teardown every week — free, practical, and pulled straight from eight years inside AWS Marketplace.
Read the latest 05 / Download FreeGTM Skill Pack
Launch checklists, listing canvases, and an AI skill pack you can drop into your own model of choice — distilled from the thousands of AWS Marketplace listings I've reviewed firsthand.
Get the pack free 06 / Community FreeThe Foundry
A free space to connect, share insights, and learn the GTM playbook — the front door to the frameworks, templates, and breakdowns that power everything else.
Join freeOne marketplace GTM teardown. Every week.
Real examples from AWS Marketplace ISV, SaaS, and data/AI partners — broken down into moves you can copy. Free, no fluff, unsubscribe anytime.
Subscribe — it’s freeRon understands the part of AWS Marketplace nobody else does — what happens after you're listed. We went from a quiet listing to a real co-sell pipeline in a quarter.
Let's market the hard part.
Book a 30-minute strategy call and we'll map the fastest path from listed to chosen — on your site, on your listing, and in the answer a buyer's assistant gives.
