Table Stakes · free every Tuesday
One useful page improvement, every Tuesday.
A practical field guide for B2B software founders and marketers. One buyer problem, one worked example and one action you can apply to your own website or Marketplace listing.
The video shows the process. The email helps you put it to work.
One email a week, on Tuesday. Unsubscribe any time.
Example lesson · from my own site
Before you publish another page, remove one obstacle.
The problem: a sales page and its intake describe different requirements and delivery timing.
The example: I corrected my audit pages to state one surface, the actual intake requirements and one delivery start condition.
Your action: compare the promise on your sales page, checkout and intake. Choose one mismatch to resolve and record what changed.
Each issue follows this applied format. The video provides context; you do not need to watch it to use the lesson.
Use the lesson in the way that fits.
Run the free checks, use the $99 kit yourself, or work with me on one page through the $997 pilot. A deeper audit, sprint and Marketplace operating role are separate choices.
